Our client is a specialist supplier and manufacturer of fuel handling equipment, serving a range of industries including aviation, across Australia and internationally. As they continue to expand their online presence, they are seeking a dedicated and experienced Digital Marketing Specialist to manage and enhance their website and digital marketing efforts. The role encompasses a variety of responsibilities, including the daily maintenance of the website, execution of marketing campaigns, and production of visual content. You will have the opportunity to bring creativity and innovation focusing on measurable results and brand enhancement.
What’s great about this role:
- Work in a casual, friendly culture that values collaboration.
- Opportunities for professional development and skills enhancement.
- Be part of a stable company with over 35 years of operation.
- Contribute to a diverse array of client projects in various industries.
- Take pride in owning and revitalising a well-established brand.
Duties:
- Manage website updates and product listings daily.
- Drive sales using our marketing tools and website capabilities.
- Set up and run inventory clearance programs efficiently.
- Photograph products and prepare images for digital use.
- Learn to produce and edit videos for website and social media.
- Oversee the renovation of brochures and print materials.
- Manage customer databases, ensuring accurate and updated records.
- Create and send targeted email newsletters aligned with marketing goals.
- Coordinate SEO and Google Ads campaigns with external specialists.
- Develop and grow social media presence across platforms.
- Create a marketing calendar and manage project budgets effectively.
- Measure campaign performance to optimize marketing strategies.
Skills and Experience:
- Degree in marketing, communications, or related field preferred.
- Minimum 3 years of experience in digital marketing preferred
- Experience with Shopify platform is a plus but not essential.
- Proficient with graphic design software like Ps, Ai, or Canva.
- Strong communication skills with impeccable grammar and spelling.
- Ability to photograph products and edit images for various uses.
- Comfortable working within a Windows OS environment.
- Confident in managing multiple projects and deadlines.
- Motivated and self-directed with a friendly disposition.
